A custom framing project depends on artwork, dimensions, condition, mounting, matting, frame material, glazing, preservation goals, display location, pickup, and installation. A quote form should start the conversation without pretending that an image or size alone determines the right design.
Organize framing services by decision
Explain art, photo, canvas, shadowbox, object, memorabilia, conservation, reframing, repair, corporate, and installation services the business actually supports. Show how artwork, display environment, budget, preservation goal, and finished size affect recommendations.
Use real work with permission and identify when a pictured frame, mat, or glass is an example rather than a guaranteed current option.
Ask for the right project context
Collect artwork type, approximate dimensions, thickness, condition, display location, lighting or moisture context, desired style, budget range, timing, pickup or drop-off preference, and photos when helpful.
Let the customer request an in-person consultation when the object is valuable, fragile, dimensional, or difficult to describe. Do not ask for a final material choice before the shop has seen what needs to be framed.
Separate quote from design approval
Use statuses such as inquiry, artwork review, consultation, design options, estimate, approval, in production, ready, delivered, and installed. Keep frame, mat, glazing, backing, artwork, estimate, approval, and pickup records connected.
Explain that material availability, measurements, conservation review, and design changes can affect the final price or completion date.
Make booking and quote paths distinct
Use a consultation calendar for customers who need design help and a quote form for projects with enough context to review. The quote form versus booking calendar guide covers how to choose between those actions.
Measure better conversations
Track project type, complete intake, consultation requests, material questions, estimate changes, approval rate, pickup exceptions, and the examples customers view before contacting the shop.
Need a custom framing website that helps customers describe the piece and the goal? Ask Vertinus to map services, project intake, consultation, and approval.