Google Business Profile Ownership Transfer Checklist

Business profile access can become fragile when the original owner leaves, an agency creates the account, a location changes hands, or several departments use different logins. Transfer ownership as an operational project, not as a last-minute password request.

Find the current owner

Document the profile, account, recovery method, verification status, listed managers, website, phone number, address, hours, and related department profiles. Confirm who can make changes today.

Choose the business-owned account

Use an account controlled by the business rather than a personal mailbox or an agency-only login. Record recovery information and protect it with the business's normal access process.

Invite the new owner carefully

Add the new owner or manager through the profile's access controls, confirm the invitation, and verify the new role before removing an old user. Keep a temporary overlap when the handoff needs testing.

The profile checklist covers details to review after access is stable.

Review business information

Check name, address, phone, website, categories, services, hours, holiday hours, photos, appointment links, questions, posts, and review access. Make sure the website matches the profile.

Document agencies and departments

Record which partner or department has which role, what changes require approval, and where credentials and recovery instructions are stored. Remove access when the relationship ends.

Set a recurring review

Check ownership, managers, hours, edits, reviews, calls, direction requests, and website links monthly or after a staff, address, phone, or vendor change.