Website Content Approval Checklist

A content approval process should make sure a page is accurate, useful, accessible, and owned before it reaches customers. It should be fast enough for normal updates and strict enough for pricing, privacy, service, location, or regulated claims that require specialist review.

Define the page purpose

Record audience, search or customer intent, business decision, primary action, owner, source material, and update trigger. A reviewer can judge accuracy more consistently when the page's purpose is explicit.

Check factual accuracy

Verify service, location, hours, staff, pricing, process, provider, examples, credentials, links, images, and availability against approved sources. Note assumptions and unresolved questions rather than approving around them.

Review claims and evidence

Check testimonials, outcomes, comparison, guarantees, technical statements, and local claims for support and appropriate wording. Route privacy, security, legal, financial, medical, or other high-impact subjects to qualified reviewers.

The content approval workflow guide and technical SEO release checklist cover ownership and release.

Review search and internal links

Confirm title, heading, description, URL, canonical, indexability, structured data where appropriate, related links, service or location path, and call to action. SEO elements should describe content that visitors can actually use.

Review accessibility and privacy

Check headings, labels, contrast, alternative text, keyboard, mobile, forms, downloads, tables, media, personal information, consent, and embedded providers. Do not treat an automated score as the entire review.

Record approval and publish safely

Keep version, reviewer, decision, date, evidence, changes requested, release, owner, and next review. Test the live page, links, forms, metadata, images, and analytics after publishing.

Maintain a change path

Define what triggers reapproval: pricing, service, location, provider, policy, staff, claim, design, integration, or technical change. Keep a lightweight path for low-risk edits without losing ownership.