Free Resource

Website Audit Checklist

24 checks across speed, clarity, mobile, SEO, and trust. Work through this list and you'll know exactly what's costing you customers — and what to fix first.

No email required. No download. Just the checklist.

How to use this

Go through each item and tick it off mentally. If you're failing more than 4–5 of these, your site is likely costing you customers every week. The good news: every item here is fixable.

01

Speed

  • Loads in under 2 seconds on mobile (test at pagespeed.web.dev)
  • No page builder (Wix, Squarespace, Elementor) slowing things down
  • Images are compressed and not huge raw files
  • No unnecessary third-party scripts loading on every page
02

Clarity

  • Visitor understands what you do within 5 seconds of landing
  • Your phone number or contact option is visible without scrolling
  • The headline describes what you do — not just your business name
  • There is a clear next step on every page (call, form, booking)
03

Mobile

  • Text is readable on a phone without pinching to zoom
  • Buttons are large enough to tap with a thumb
  • Navigation works without a mouse
  • Nothing overflows horizontally on a small screen
04

Search (SEO)

  • Each page has a unique title tag describing its content
  • Each page has a meta description under 160 characters
  • Your city or service area appears naturally in page copy
  • Google Business Profile is claimed and complete
  • Site has been submitted to Google Search Console
05

Trust

  • The site has an About page with real information about the business
  • Contact details (phone, email, or address) are easy to find
  • Privacy Policy and Terms of Service pages exist
  • Reviews or testimonials are visible somewhere on the site
06

Technical

  • SSL certificate is active (padlock in browser address bar)
  • www and non-www both work and redirect to the same URL
  • No broken links on the main pages
  • Sitemap exists and has been submitted to Google

Found problems you can't fix yourself?

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