Free checklist

Website audit checklist.

25 checks for speed, clarity, mobile, search, trust, and technical health. Progress is saved on this device.

Progress 0 / 25

How to use it

Check each item that your site already handles. The unchecked items become your improvement list.

Speed

4 checks
  • Loads in under 2 seconds on mobile (test at pagespeed.web.dev)
  • No page builder (Wix, Squarespace, Elementor) slowing things down
  • Images are compressed and not huge raw files
  • No unnecessary third-party scripts loading on every page

Clarity

4 checks
  • Visitor understands what you do within 5 seconds of landing
  • Your phone number or contact option is visible without scrolling
  • The headline describes what you do — not just your business name
  • There is a clear next step on every page (call, form, booking)

Mobile

4 checks
  • Text is readable on a phone without pinching to zoom
  • Buttons are large enough to tap with a thumb
  • Navigation works without a mouse
  • Nothing overflows horizontally on a small screen

Search (SEO)

5 checks
  • Each page has a unique title tag describing its content
  • Each page has a meta description under 160 characters
  • Your city or service area appears naturally in page copy
  • Google Business Profile is claimed and complete
  • Site has been submitted to Google Search Console

Trust

4 checks
  • The site has an About page with real information about the business
  • Contact details (phone, email, or address) are easy to find
  • Privacy Policy and Terms of Service pages exist
  • Reviews or testimonials are visible somewhere on the site

Technical

4 checks
  • SSL certificate is active (padlock in browser address bar)
  • www and non-www both work and redirect to the same URL
  • No broken links on the main pages
  • Sitemap exists and has been submitted to Google